The worlds of fun Jobs To Be Done
The better we understand what our learners are trying to achieve, the better we can design solutions that meet their needs. In this talk we will take a look at the Jobs To Be Done approach to product development and explore ways in which it might be applied to the context of ELT. We will ask what problems learners are ‘hiring’ English to solve, and how we can use that insight to craft engaging and effective learner experiences.
What will you get out of this session? Attendees will get an introduction to the Jobs To Be Done approach to product innovation, as well as suggestions for how it could be applied to language learning experiences.